Calendars
I orchestrated and executed monthly social content calendars to amplify engagement and build brand awareness. This included skillfully strategizing and scheduling posts across diverse platforms, maintaining a cohesive brand message in line with our objectives. My approach involved curating content from a variety of sources, ranging from user-generated gems to professional photoshoots, custom-designed visuals, and trending formats like Reels and TikToks. I was also responsible for creating compelling copy, overseeing post scheduling, and implementing strategic post-boosting techniques to enhance our reach and impact. I consistently engaged with a dedicated following of 112K on our corporate channels while overseeing a monthly boosting budget of $2K.
Agile Content
After observing the engagement garnered from user-generated TikToks shared on our social platforms, we recognized the need to proactively produce trending short-form video content. To address this, I devised an efficient weekly content creation process, facilitating swift turnaround times that enabled us to harness trending topics and actively participate in social conversations. As a result, these initiatives led to a notable increase in our Instagram engagement, achieving a growth rate of over 50% quarter-over-quarter, with posts consistently generating more than 30K engagements.
Community Management
We actively engaged in community management tasks, such as promptly responding to comments, sharing user-tagged posts on Instagram Stories and Twitter, selecting giveaway winners, and fostering meaningful interactions with our dedicated followers.
LTOs
Hunt Brothers consistently introduced multiple Limited Time Offers (LTOs) each year, each requiring a distinct content creation strategy and dedicated boosting budget.
Racing
Besides handling the corporate social media accounts, I also ran the Twitter and Facebook pages that showcased our partnership with NASCAR driver Kevin Harvick, giving a glimpse into our brand's racing connection. These channels had accumulated 30K followers.
